Tim Burr in the Heartland

Creativity shouldn’t be seen as something otherworldly. It shouldn’t be thought of as a process reserved for artists and inventors and other “creative types.” The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code. At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y.

—Jonah Lehrer on how creativity really works. (via explore-blog)

(Source: , via mydeadpony)